Before you compare agencies
MOM publishes several agency indicators, and each one answers a different question. The customer rating comes from employer SMS surveys after deployment and covers the agency's service. The retention rate measures how many helpers stayed with the same employer for a defined period. The placement volume shows scale, not satisfaction. Compare agencies using the same indicator, the same reporting period and your own household priorities. The EA Directory is the official starting point for any agency check.
Tell Apex what matters most to your household and what you still need clarified. Check current official indicators in MOM’s directory; this page does not report Apex’s current scores.
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By APEX Maids Agency Pte. Ltd. · MOM EA Licence 25C3180 · UEN 202547196H. Based in Jurong West and serving households across Singapore. Our website is apexmaids.sg and our phone is 8405 6661.
MOM conducts an SMS survey of employers about three months after a helper is deployed. The survey asks about the agency's process and fees, contracts, helpfulness, matching and whether the employer would recommend the agency. The displayed customer rating has a maximum of five stars. An agency needs at least three survey responses before its rating appears.
The rating reflects the service experience reported by surveyed employers. It does not measure the helper's performance, the household's long-term satisfaction or whether the placement lasted. An agency with a high customer rating may still place a helper who does not suit your household; an agency with a lower rating may match your needs well. Use the rating as one input alongside the checks on the agency comparison checklist.
MOM defines successful retention as the percentage of helpers placed by an agency who stayed with the same employer for at least one year. When reading the EA Directory, record the exact field label, definition and reporting period shown. Compare figures on the same basis; do not assume that similarly named statistics use identical windows. Ask MOM if a displayed definition is unclear.
Retention tells you how often placements lasted beyond a defined period. It does not tell you why a placement ended early or whether the employer was satisfied. A helper may leave for personal reasons unrelated to the agency's service, or stay in a difficult situation for reasons unrelated to the match quality. Missing or not displayed is not the same as zero. Record it as unavailable and check the source explanation rather than guessing the reason.
The official track record in the directory includes the total number of helpers an agency placed in the previous year. Volume indicates the agency's scale. A larger number means more placements were processed; it does not mean each placement was successful or that the agency will match your household well. A smaller count alone does not establish worse service. Ask who would handle your case and what support is included instead of inferring the staffing arrangement from volume.
Google reviews are a separate public feedback source, not the MOM employer survey. MOM's customer rating comes from an SMS survey sent to employers after deployment. The two systems have different respondent pools, different timing and different questions. A five-star Google review and a five-star MOM rating do not measure the same thing. Read both, but do not combine them into a single score or assume that one validates the other.
When reading Google reviews, note the date, what the reviewer specifically describes and how many reviews the agency has. Look for specific descriptions of communication, matching and support, and check whether the issues described matter to your household. The agency checklist includes guidance on reading reviews properly.
Use this worksheet on paper or print it. It collects nothing and sends nothing. Record only what you need to compare; leave a field blank and mark it as not stated or needs checking rather than guessing.
| What to record | Agency 1: ____ | Agency 2: ____ | Agency 3: ____ |
|---|---|---|---|
| Registered name and EA licence | ____ | ____ | ____ |
| Licence status and date checked | ____ | ____ | ____ |
| MOM customer rating (source and date) | ____ | ____ | ____ |
| Number of survey responses | ____ | ____ | ____ |
| Retention rate (exact label and period) | ____ | ____ | ____ |
| Placement volume (previous year) | ____ | ____ | ____ |
| Google review count and rating | ____ | ____ | ____ |
| Written quotation received? | ____ | ____ | ____ |
| Candidate fit for your household | ____ | ____ | ____ |
| Unresolved questions | ____ | ____ | ____ |
Scroll sideways on a phone; the region also supports keyboard scrolling.
Published indicators help you ask better questions. They do not replace checking the candidate's experience, the written terms, and the interview for your household. After recording the indicators above, use the full agency comparison checklist to evaluate the match, costs and post-placement support. The verification worksheet checks the agency and its representative before you pay.
Apex publishes APEX MAIDS AGENCY PTE. LTD., EA Licence 25C3180, UEN 202547196H, contact 8405 6661. Check the current MOM customer rating, retention figure and placement volume for Apex in the EA Directory yourself. These are our published identifiers, not a live verification result. A published indicator does not replace checking the candidate, the written quotation and the interview for your household.
Official sources checked 7 November 2026: MOM's customer ratings explanation, successful retention definition, track record FAQ and Employment Agencies Directory linked above.
A higher number does not always mean a better match for your household. Each indicator measures something different.
Questions
It reports employer feedback collected by MOM after deployment. It is a service indicator, separate from a retention percentage or placement volume.
No. Compare the candidate’s actual experience, your household duties, interview answers and written terms. A published agency indicator does not guarantee your next placement.
MOM’s FAQ defines successful retention using placements that remained with the same employer for at least one year. Record the exact definition and reporting window shown for the figure you are comparing.
MOM requires a minimum of three reviews before displaying the customer rating. Do not assume an unavailable indicator is zero or guess why a particular agency’s figure is absent.
Keep the sources separate. Record each source, date and specific information rather than adding different scores into a new ranking. Use them to ask clearer questions about your household’s needs.
Talk to us
Record the indicators for each agency you are considering, then ask Apex the questions from the checklist. Our licence is 25C3180.
This enquiry route is for households hiring a live-in domestic helper in Singapore. Please do not send job applications or supplier promotions here.
